While prevention can be effective later, once your baby develops a food allergy, it is too late. Many food allergies develop before 6 months of age, so starting early is critical. There is no cure for food allergies, and since there is no downside to starting earlier, doctors do not recommend delaying the process.
The USDA Dietary Guidelines Report released in July 2020, recommend starting early allergen introduction with peanut and egg beginning after age 4 months to help reduce the risk of food allergies from developing. Additionally, the guidelines recommend no added sugar for infants or children under the age of 2; our ingredients are sourced from real foods that are organic, non-GMO, and contain no artificial additives and no added sugar.
Participants in the landmark clinical studies started as early as 4 months of age, and from the results found that starting as early as 4 months can help prevent food allergies from developing. That's why guidelines from the American Academy of Pediatrics (AAP) and National Institutes of Health (NIH) also recommend starting as early as 4 months, as do similar guidelines in England, Canada, and Australia.
Parents often worry about allergic reactions, but in the same three clinical trials where over 2,000 babies participated, there were no severe reactions. There has also never been a food-allergy reported fatality under the age of one in the history of US medical records. In fact, severe allergic reactions are much less common in babies than in toddlers.